The Challenge
Most outbound campaigns rely on volume — 10,000 cold messages, hoping for a 1% reply rate.
This strategy took a different approach, using only two tools — Karhuno AI and HeyReach — to build a precision-targeted LinkedIn campaign based entirely on real-time intent signals.
Results achieved:
38%+ Reply Rate
Campaign Performance Metrics
Use Buying Signals to Find the Right People
Instead of targeting static job titles, the campaign used Karhuno AI's Signal Search to find real-time buyer intent on LinkedIn.
By scanning public LinkedIn posts, filtering by C-level roles, industries, and keywords, the strategy identified users already engaging with relevant content.
The Strategy:
Only decision-makers were selected for outreach, creating hyper-relevant lists based on real engagement.
Launch the Outreach – 3 Simple Messages
Message 1: Connection Request
Hey {FIRST_NAME},
Saw your comment under the outbound signals post.
I'm testing something similar and you seem like exactly the kind of person whose feedback would be gold.
Would love to connect if you're open to it!
Message 2: After Connection
Hey {FIRST_NAME},
Really appreciate you connecting!
I'm working on a tool that spots real-time buying signals (hiring, funding, tool mentions, etc.) from LinkedIn and the web to help outbound teams reach out at the right time.
Happy to send over a free invite if you're curious to give it a spin.
Let me know!
Message 3: Follow-up (if no reply)
Hey {FIRST_NAME},
As mentioned, here's the link to the site:
https://karhuno.com
It's 100% free during this beta phase.
Would really appreciate your thoughts if you have a few minutes to explore.
Why It Worked
Intent-first targeting
Finding people already engaging in relevant topics
Human-style messaging
No automation spam
Perfect timing
Triggered right after the intent signal
Simplicity
Just three messages, personalized and respectful
Tools Used
Key Takeaway
This campaign proves that quality beats quantity. Instead of spamming thousands of contacts, focus on the right 150 people at the right time. Real-time buying signals make all the difference.