Maybe the pricing feels excessive. Maybe you're frustrated with stale or inaccurate contacts. Or maybe you just want something more flexible, more modern, or focused on signals instead of just static databases.
Whatever your reason, this guide highlights 10 top ZoomInfo alternatives that are reshaping how outbound teams find, qualify, and engage prospects — including platforms built around real-time buying signals, automation, and enriched data flows.
Let's dive in.
Karhuno AI
Best for Signal-Based Prospecting
Karhuno AI flips the script on static lead lists. Instead of relying on outdated databases, it detects real-time buyer intent signals — like hiring surges, funding announcements, office openings, and tool mentions — across LinkedIn and the web.
Key Features:
- •Buying signals from LinkedIn + public web
- •Fully enriched leads with contact info
- •Source links included (e.g., job post, LinkedIn comment, news)
- •API & CSV export for easy integration
Best for:
Sales teams that want real-time, intent-rich leads instead of bulk databases
Pricing:
Free beta access available · Credit-based pricing for Deep Searches
Apollo.io
Best All-in-One Data + Engagement Platform
Apollo.io combines a huge B2B contact database with built-in email outreach, LinkedIn tasks, and enrichment. Unlike ZoomInfo, it includes sequencing tools directly within the platform.
Key Features:
- •270M+ contacts with email & phone
- •Email sequencing and task automation
- •Intent data + enrichment tools
Best for:
Teams that want to go from prospecting to outreach without switching tools
Pricing:
Free tier available · Paid plans from $49/user/month
Cognism
Best for GDPR-Compliant B2B Data (Europe)
Cognism is a strong ZoomInfo alternative focused on compliant data for UK and EU markets. It offers a cleaner UI and strong intent filters via Bombora.
Key Features:
- •GDPR-compliant data
- •Intent-based filters
- •Chrome extension for LinkedIn
Best for:
Companies targeting EMEA regions or requiring stricter compliance
Pricing:
Custom pricing
Lusha
Best for Instant Enrichment & Browser Extension
Lusha is a lightweight data tool great for instant enrichment on LinkedIn and company websites. Its Chrome extension is snappy and perfect for SDRs on the go.
Key Features:
- •Chrome extension with one-click data
- •Email & phone enrichment
- •Integrates with CRMs
Best for:
Small teams needing quick access to verified contact info
Pricing:
Free plan available · Paid from $29/user/month
Clay
Best for Custom Lead Workflows via No-Code
Clay lets you build your own data engine by connecting enrichment tools, APIs, and filters into custom workflows. It's like Airtable meets Zapier for outbound.
Key Features:
- •50+ data sources (including Clearbit, Dropcontact, etc.)
- •AI enrichment & filtering
- •No-code interface
Best for:
Growth hackers and agencies who want complete control
Pricing:
Starts at $149/month
Seamless.AI
Best for Volume-Based Prospecting
Seamless.AI offers an always-updating contact database with unlimited search and export capabilities (on higher plans). It's ZoomInfo-style at scale.
Key Features:
- •Large B2B database
- •AI search filters
- •CRM & outreach integrations
Best for:
Large outbound teams running daily prospecting at volume
Pricing:
Custom pricing · Free trial available
Hunter.io
Best for Email Finder Simplicity
Hunter is one of the simplest tools for verifying professional email addresses based on domain names or company sites. Fast, no fluff.
Key Features:
- •Domain search & email verification
- •Chrome extension
- •Free API access
Best for:
Marketers, recruiters, or startups validating contacts manually
Pricing:
Free tier · Paid plans start at $49/month
LeadIQ
Best for Fast LinkedIn Prospecting
LeadIQ simplifies contact capturing from LinkedIn and company sites. Its interface is clean and perfect for SDRs who prospect as they browse.
Key Features:
- •Chrome extension
- •Enrichment + email capture
- •Salesforce + HubSpot integrations
Best for:
SDRs needing real-time enrichment while browsing LinkedIn
Pricing:
Free trial · Paid from $75/user/month
Uplead
Best for Pay-As-You-Go Lead Credits
Uplead gives you verified contact info with transparent, credit-based pricing. Good ZoomInfo alternative if you want control over costs.
Key Features:
- •Email + phone data
- •Technographic filters
- •Intent filters with Bombora
Best for:
SMBs and startups with sporadic lead generation needs
Pricing:
From $74/month · No long-term contract required
Clearbit
Best for Real-Time Website Enrichment
Clearbit is ideal for companies who want to enrich inbound leads or segment traffic based on firmographics. It also powers outbound with Slack alerts for target account visits.
Key Features:
- •Reverse IP lookup
- •CRM enrichment
- •Slack + ad platform integrations
Best for:
SaaS companies optimizing both inbound and outbound
Pricing:
Custom pricing
Final Thoughts: How to Pick Your ZoomInfo Alternative
ZoomInfo paved the way, but today's outbound demands more flexibility, better timing, and clearer ROI.
If your team:
- •Needs real-time signals, try Karhuno AI
- •Wants data + outreach in one, go with Apollo
- •Focuses on EMEA compliance, look at Cognism
- •Prefers manual precision, try Hunter or Clay
There's no one-size-fits-all. Use this guide as your launchpad to find the tool that fits your pipeline, budget, and workflow — not someone else's.